Placemaking is about People first, its about creating connections between us and the environment around us and how we all work together to transform our public spaces into places that we want to be in and that we return to on a regular basis. It does not require a ton of investment, extensive public works and construction, overbearing technology or gimmicks, there are no required bells and whistles, all you need is an attitude and a methodology that puts the end-user first and provides a place for human interactions to take place safely and comfortably.
“My perfect beach town isn’t a fancy resort or a glitzy planned community. It’s a place with a hometown grocery store that has decent meat, seafood, and a deli; a couple of ice cream shops; and a handful of good restaurants – where the island-wide dress clothes are ‘no shoes, no shirt, no problem.”
– Mary Kay Andrews (Best-selling author)
More than just designing how we get from one place to another and the aesthetics of a space, Placemaking brings together diverse thinking and ideas to attract a broad spectrum of people, be they residents, business owners or professionals and elected officials, who, when you combine them all, create a vibrant and robust population, strong social bonds and an enduring sense of community and belonging while promoting economic growth, health and safety.
“The power of community to create health is far greater than any physician, clinic or hospital.”
– Mark Hyman (New York physician and New York Times best-selling author)
A sense of belonging and community is innate to all and here at Crimson Placemaking, we work hard to ensure that the communities we collaborate with encourage people to disconnect, unwind and get down with being HUMAN!
“The need for connection and community is primal, as fundamental as the need for air, water, and food.”
– Dean Ornish (American physician and researcher)
Placemaking can take many forms, one of the more popular is Arts/Culture based Placemaking which, when done correctly, creates access across all sectors and at all levels of society by stimulating local economies which leads to increased innovation, civic engagement and cultural diversity. Creating places that attract crowds (look at the transformation of Penang following the installations of street art), governments and leaders are now starting to see the value of Arts/Culture based Placemaking and the slew of benefits it can bring to transportation, employment, housing, constituent happiness and satisfaction, health, sustainability, education, housing markets, and countless others.
"We cannot live only for ourselves. A thousand fibres connect us with our fellow men."
– Herman Melville (American novelist, short story writer, and poet)
As the world becomes more environmentally and health conscious, the importance of creating viable and sustainable communities and public places is becoming ever more important. Programs in the United States such as the National Endowment for the Arts (NEA), in Singapore under the URA’s Placemaking guidelines, and global initiatives such as Project for Public Spaces (PPS), work to broaden perceptions and influence private/corporate developers, cities and towns and governments in general to adopt more open and forward-thinking approaches to Placemaking and community engagement. When people want to be or to go somewhere, the value of the surrounding real estate, productivity of its retail shops, and the local area economy all see a tremendous and profound boost. People like to be around other people and like to be where the ‘action’ is.
“Central to living a life that is good is a life that’s forgiving. We’re creatures of contact, whether we kiss or we wound.”
– David Rakoff (Canadian author, essayist, journalist, and actor)
Provocative architecture, paintings, street art, restaurants, cafes, interesting retail stores, children’s entertainment/play venues, music and visual arts of all kinds bring people together and get people talking and reinforce a shared sense of culture and in many cases can create new identities for cities, towns and districts. Above all, do not forget that happiness is essential for healthy, thriving, and sustainable communities.
"Culture is not only beneficial to cities; in a deeper sense, it’s what cities are for. A city without poets, painters and photographers is sterile."
-Rebecca Solnit (American author on feminism, the environment, politics, place, and art)
Many of us know that triple bottom line means "people, planet and profit", being economically, socially and environmentally beneficial. That is, expanding the traditional reporting framework to take into account ecological and social performance in addition to financial performance.
So what does this mean for real estate development? What would triple bottom line real estate development look like? Keep in mind this is about the real estate development industry, not about the city or neighborhood as a whole, which is obviously more important, but a separate focus nonetheless.
Our team will work with you define and map how best to achieve your goals and achieve a triple bottom line solution tailored for your project.
Accessibility to resources, amenities and food/drink are critical to the success of any project as the intrinsic benefits and communal bonds are made easier by good food and a pleasant/safe environment and when done properly, can create deeper relationships and stimulate more interaction. Additionally, a healthy lifestyle/entertainment district is, in many cases, the heart of a city and with which the majority of people identify themselves.
“We are very, very small, but we are profoundly capable of very, very big things.”
- Stephen Hawking (English theoretical physicist, cosmologist, and author)
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